Guide to effective use of Sales Leads

by Kevin Walter on Thursday, October 30, 2008

Selling is an art, without a doubt. Perhaps even a sport. It takes energy, guts, brains and a bit of panache to barge into people's work days and win them over. It helps, of course, if they are already looking for your service or product. That's where a sales lead list, or lead generation, comes in.

A properly built list of business leads is more than basic demographics and phone number. A sales leads list is a tool for turning strangers into acquaintances and, if not personal friends, at least into loyal and regular customers. Lead generation is paramount to sales success.

Covered in this guide:
 

  1. Getting the right sales leads
  2. Roll-your-own sales lead generation
  3. Turning sales leads into clients, fast
  4. Turning business leads into repeat sales 

 

Action Steps for Using Sales Leads and Lead Generation

The best contacts and resources to help you get it done

 

Sales Lead List Action Step A sales lead list must be specific Make certain your sales leads are differentiated enough for your product. If you sell boat insurance, you'd better be calling boat owners, right? If you sell business insurance, a sales leads list of newly incorporated small businesses will be an easier sell than an established business.

I recommend:  Take a look at the variety of specific business leads lists available from our lead generation databases. 

 

Sales Lead List Action Step Sales leads can also be reached via e-mail. E-mails need to be direct and concise.  Drawing customers to action can be accomplished through, specific, targeted e-mail messages.  Building e-mail campaigns, following up consistently and messaging can be done by creating well defined, dynamic and compelling e-mail messages.

I recommend:  Building e-mail campaigns through fresh and complete e-mail contacts. 

 

Sales Lead List Action Step Success using business leads no longer begin and end with a phone call The world of sales leads and the sales lead list is turning into a multi-channel proposition: Phone, mail, e-mail -- anywhere your business leads put their eyes and ears, you'll have to be there, too. You need to target leads in specific geographic areas where you can get out an meet your customers.

I recommend:  Get that done with business leads that are geographically based.  As an example, take a look at our sales leads in Texas, or our sales leads in California or our sales leads in New York.

 

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Comments

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Sales Lead Generation
I found your article really intersting.  Great info on listening.  I have found that is hard to do for most sales people.  The biggest problem I faced was finding a way to get through to companies and find the decision makers.  I found a website that changed my life and you should check this out (note that there is zero cost and zero commitment and I haven't paid them a dime).  This is a business card trading system and you put your "loser" contacts in and get the "golden" ones out that can do you good.  I trade in my "custodian" and "mechanic" contacts for the "true decision makers".   Mostly I get purchasing agents, directors, and such.   Check it out and let me know if this works for you.    

http://www.jigsaw.com/join/html

Nate
Anonymous, Sunday, June 28, 2009

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