Best Sales Call Follow Up Techniques
In today's fast paced world - what's the best method of followup from a sales call? A phone call? An email? These follow up methods are frequently used - but the best method to follow up with your sales leads is through a handwritten note.
A handwritten note portrays a classic business feeling - the contact will be impressed that you took the time and effort to send a note when so few people do. A handwritten note isn't the end of contact with your sales lead, but a method of contact which opens the door for further follow up with your potential client. Studies have shown it can take 4-6 contacts before you close your first sale, but using a handwritten note can increase the likelihood of making a sale.
A handwritten note shows your client that you recognize them as an individual and value the time you invest with them.
Recently, I spoke with several different insurance agents. One of them sent me a mass mailing flyer while the other sent me a handwritten note confirming a lunch meeting and then followed up with a personalized thank you note. Guess which agent is going to get my business?
In the world of text messages and emails, don't be afraid to use a classic, old-fashioned method of contact to improve your chances with your sales contacts.
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I'm astounded that more sales people haven't picked up this advice. I literally cannot remember if I have *ever* received a tangible handwritten followup note after a sales call. I am almost certain such a technique would have closed the deal.
I print custom stickers and I believe in the power of stickers+handwritten notes. Many of my clients have sales forces and I will be sure to pass this article along to them - along with a pitch for printing stickers of course :)
Really dug this article Jeremy - I blogged about it here: http://stickers.stickernation.com/spread-the-word/for-startups/bid/16226/The-Perfect-Sales-Followup-A-Note-A-Sticker